If you are launching something new in British Columbia, you want people to notice. You want excitement, curiosity, and connection. The truth is, nothing captures that energy quite like video.
A great launch is more than an announcement. It is a story. It’s the spark that turns an idea into a moment people remember.
Video lets you tell that story in motion. It shows your passion, your product, and your purpose in a way no other medium can. It builds trust before your audience even sees your offer in person.
Whether you are revealing a new product, introducing a campaign, or reimagining your brand, cinematic storytelling makes your message unforgettable.
At Novel Productions, we help BC brands launch with confidence and creativity — because your next big thing deserves more than a post. It deserves a moment.
When you launch with video, you are not just showing what you have created. You are shaping how people feel about it.
Here’s why video consistently outperforms every other launch medium:
People Remember What They See.
Viewers retain up to 95% of a message through video compared to only 10% through text. That means your story stays with them long after they scroll away.
It Builds Excitement Instantly.
Video turns information into emotion. A good soundtrack, strong visuals, and pacing can make your audience feel like they are part of the journey.
It Spreads Fast.
Video content is made to be shared. A single launch video can power your website, social media, and email campaigns all at once.
It Converts.
Landing pages with video increase conversions by up to 80%. That’s because people act on stories they connect with.
British Columbia is a creative powerhouse. From Vancouver’s innovation corridors to Langley’s fast-growing business scene, BC is full of brands ready to make an impact.
Working with a local team means you get creative storytelling that feels authentic to where you are — backed by production quality that looks world-class.
At Novel Productions, we blend BC’s creative energy with cinematic craft to make your launch video feel personal, polished, and powerful.
The best launches use video not just once, but throughout the entire journey — from teaser to celebration.
1. The Teaser
Start the conversation early. A short, mysterious teaser builds curiosity and sets the mood.
Tip: Keep it under 30 seconds. Focus on intrigue, not explanation.
2. The Big Reveal
This is the heartbeat of your campaign — your “lights, camera, action” moment. It should be cinematic, bold, and filled with purpose.
Tip: Highlight what makes your idea different. Pair emotion with clarity.
3. The Social Buzz
Break your main video into bite-sized clips for social media. These keep your momentum going and meet your audience where they already are.
Tip: Customize each clip for its platform. What works on LinkedIn might not fit Instagram.
4. The Thank You or Recap
After the launch, show appreciation. A warm, authentic recap video builds connection and encourages long-term loyalty.
Tip: End on emotion, not data. Gratitude sticks longer than metrics.
The best product launches do more than introduce something new — they connect with people.
That connection comes from story. When your video has a clear emotional thread, it does more than sell; it inspires.
Every product, every campaign, every brand has a why. Video is how you show it.
At Novel Productions, we help BC companies bring that “why” to life with stunning visuals, emotional depth, and clear purpose. Because your story deserves to be seen, not just told.
From early concept to final edit, we guide your launch video every step of the way.
We collaborate closely with your team to understand your goals, audience, and brand tone — then craft a cinematic story that connects.
Let’s make your next launch unforgettable.
