The hiring landscape in British Columbia has changed. It is not just about paychecks and perks anymore; it is about purpose.
Top candidates today want to know who they are working for, what you stand for, and what kind of culture you have built. That is where video comes in.
Video gives BC companies a way to show their values, people, and culture in a way that feels real. It does not just say, "We are a great place to work." It shows it.
Your job posting might list the role, but your video can tell the story.
Imagine a short, cinematic video that captures what it is like to work at your company, the collaboration, the energy, the purpose behind the work. When potential employees can see themselves in your story, they are more likely to apply.
Here is what great recruitment videos often include:
Real Employees. Authentic people sharing real experiences always resonate more than scripted lines.
Your Culture in Action. From office laughter to team events, the everyday moments reveal what makes your workplace special.
Your Mission. People want to work for companies that stand for something. A simple narrative about why you do what you do makes a big impact.
Videos do not just build awareness; they build connection.
According to research, job listings with video get up to 800% more engagement than text-only posts. Candidates spend more time learning about your company, which increases both the quality and volume of applicants.
Video helps you:
Build trust and transparency with potential hires
Stand out in crowded online job boards
Share your message across social media easily
Reuse footage for internal training or onboarding later
It is not just about attracting talent. It is about showing who you are.
Hiring is only half the challenge. The other half is keeping great people.
Video plays a big role in employee engagement too. From onboarding to recognition, consistent storytelling helps people feel connected to the mission.
Here are a few powerful ways BC companies are using video internally:
Welcome Videos – To introduce new hires to your culture and leadership.
Employee Spotlights – To recognize contributions and celebrate wins.
Training Videos – To keep information consistent, engaging, and scalable.
Company Updates – To share news, goals, or progress from leadership in a personal way.
When people feel seen, heard, and valued, they stay longer and perform better.
BC’s business community is thriving with purpose-driven brands that care deeply about people. From tech startups in Vancouver to family businesses in Langley, local companies are using video to make meaningful connections with both employees and candidates.
Working with a local team like Novel Productions means your videos do not just look great; they feel authentic. We know the local market, the industries, and the cultural heartbeat that makes BC a unique place to work and live.
We help BC companies create professional, story-driven recruitment and culture videos that attract talent and strengthen internal connection.
Our team handles everything from concept to final cut, ensuring your story is told with creativity, emotion, and clarity.
If your goal is to grow your team and keep them inspired, video is the most powerful tool you can use to make that happen.
Let’s capture the heart of your company and show the people behind it.
