Not long ago, small businesses had to fight hard to stand out against big brands with massive budgets. Today, the game has changed.
Thanks to video, local businesses in BC can tell stories that feel just as powerful and professional as global campaigns.
You don’t need a Hollywood studio or a huge marketing department to make an impact. What you need is a clear story, authentic emotion, and the right creative partner to bring it to life.
At Novel Productions, we believe small businesses have something big brands often don’t: heart. And when that heart is captured on camera, it connects.
Video is the great equalizer in modern marketing. It helps you communicate faster, connect deeper, and show your personality in a way text or photos never can.
Here’s why it works so well for small businesses:
People Buy from People.
Video lets your audience meet you. They see the faces behind the brand, the passion behind the work, and the care that goes into every product or service.
It Builds Trust Fast.
Customers are more likely to trust and engage with a brand that shows transparency and authenticity. A short brand film or testimonial can do more for credibility than any written review.
It Amplifies Your Voice.
Video gives small businesses a big presence. A cinematic story can reach thousands of local customers through social media, websites, and online ads.
It Converts.
Adding video to your website or campaigns can increase conversions by up to 80%. It keeps people on your page longer and inspires action.
British Columbia has an incredible mix of creativity, community, and entrepreneurship. From coffee roasters in Langley to outdoor brands in Squamish, BC businesses thrive on connection and craft.
Video brings that to life.
When you tell your story visually, you’re not just selling a product. You’re sharing your purpose and your personality. That’s what builds loyal customers who keep coming back — and tell their friends.
Whether your audience is right here in the Fraser Valley or across Canada, a well-made video gives your business the same polish and professionalism as national brands, but with your unique local flavour.
You don’t have to start big. The best video strategies grow with your business.
Here are a few types of videos that consistently make an impact for small BC brands:
Brand Story Videos – Share your origin story, your mission, and what makes you different.
Customer Testimonials – Let happy clients do the talking and build credibility.
Website Hero Videos – Create a strong first impression right on your homepage.
Social Media Promos – Short, engaging clips that keep your audience coming back.
Product or Service Features – Show your product in action instead of just describing it.
Each of these builds awareness, trust, and familiarity; the key ingredients for small-business success.
The truth is, people don’t fall in love with production gear. They fall in love with stories.
The right video doesn’t have to be long or flashy. It just has to feel real. The lighting, sound, and pacing all work together to highlight your story, not overshadow it.
At Novel Productions, we bring professional storytelling to small businesses without the big-brand ego. We combine strategy with creativity to make sure your video looks cinematic, feels genuine, and connects deeply.
We’ve helped local brands across British Columbia capture attention and grow their audiences through authentic, high-quality video storytelling.
Here’s how we do it:
We start with a strategy built around your goals.
We craft a narrative that shows your personality and purpose.
We deliver a cinematic final product that stands out online.
We believe that every business, no matter its size, deserves to look and sound world-class.
Let’s tell your story and show your customers why they should choose you.
