Shifting perception in an industry known for friction and negotiation was the clients ask. Applewood’s “All Good Experience” business model solves that problem practically but the goal was to communicate that experience in a way people could instantly feel.
The film reframes the car buying process as simple, effortless, and stress free making Applewood’s promise of one price and no fight immediately understandable through story.
Our role was to translate that philosophy into a visual narrative audiences could grasp in seconds. The goal wasn’t to list benefits, but to create recognition of what it feels like to buy from Applewood before ever stepping into a dealership.
The campaign ran as a broadcast and digital commercial across Netflix, ESPN, CTV Television Network, Global Television Network and social platforms. Reaching audiences at scale in premium entertainment and sports environments.
Production was fast, collaborative, and detail-driven. From pre-production, where creative direction is established, to post-production, where the plan is carefully pieced together. At every stage our team focused on clarity and craft to deliver real results.
The client’s experience reflected that standard. As they shared,
At Novel, we believe believe memorable storytelling is the process in which your message can cut through the noise.
