To showcase CASIO’s generational legacy, our team was challenged to make a spec commercial centred on the family moments. The goal was to blend humour and nostalgia while capturing the feeling of time being passed down, showing how a simple object can hold memory, meaning, and identity. Through a child’s sense of wonder as they admire their parent, the watch becomes a symbol of connection, inherited love, and the cherished moments that families carry with them across generations.
The production was built on strong preparation, with location planning, lighting diagrams, shot lists, and blocking established well before the shoot. That groundwork allowed the team to move confidently on set, capturing natural performances and elevated moments that gave the film its tone. The approach balanced intentional planning with creative flexibility, ensuring the story always came first.
The result is an intimate, cinematic narrative that reflects our commitment to thoughtful storytelling and strong craft. This spec commercial marks an important step forward for our team as we continue creating work designed to connect emotionally and be remembered.
